![]() ![]() In return, Netflix received about 15% of Roku's equity. Wood received an unfinished device, patents, 20 to 30 Netflix employees (more than doubling the size of Roku) and some cash. So Hastings decided to spin out the division to Roku. ![]() Moreover, people surveyed in focus groups said they wanted a box that could stream more than just Netflix. Those companies felt Netflix's hardware posed a threat to their own businesses. Hastings wanted Netflix to be available on all sorts of streaming devices, such as Microsoft's Xbox, Sony's PlayStation, and Apple TV. So the two struck a deal - Wood took a part-time job at Netflix to make the device while remaining CEO of Roku, which had about 15 employees. Hastings at the time wanted to build the box in-house at Netflix. After first meeting at a conference, Roku CEO and founder Anthony Wood pestered Hastings for months to let his company make a streaming video box for Netflix. ![]()
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